How To Achieve Great E-commerce Design
E-commerce design is very different from regular website design. An e-commerce web site has to serve two main purposes, the first one is to meet the needs of customers and the second one is to sell more products. Web consumers generally become easily distracted and quickly lose their patience. The key is to focus more on usability and less on cool but complicated features. As soon as they arrive at your online store they should already have a good idea of what to look for, your job is to let them find it in as little steps as possible. Last but not least the words and images on your product pages should convey a clear message of how wonderful the product is, its features and benefits.
The homepage is by far one of the most prominent pages on an ecommerce website. There might be many pages on the web site that serves as the landing page, however none of them can be used as effectively for announcements and promotions as the homepage. E-commerce design for a homepage has to be both clean and simple. Fancy flash animation and other animated graphics will only frustrate visitors. The main content area should contain either one large image, separate areas for images or text or a slideshow to display multiple images. This section is best used for featured products, top sellers, new arrivals, promotions, discounts or special offers. Eye catching images, striking colors,hogan, catchphrases and a sense of urgency are all commonly used in the homepage. Use your creativity to make the most out of this page.
The header, sidebar and footer make up the frame of a website and they can be effectively used for branding,scarpe hogan, usability and navigation purposes. This entire section is a critical part of e-commerce design, because it shows up no matter which page the visitor lands on. When online shoppers want to navigate away from a particular page, they will most likely rely on these sections to help them figure out where to go. Here are a few of the most common features that are contained within each of the main areas:
Header
Name,mbt schuhe günstig, logo and tagline for your store
A link to 'My Account' if applicable
Link to shopping cart and checkout
Search box
Top navigation menu which contains company details, faqs,billige MBT Schuhe, contact information and more
Sidebar
Link to product listings pages by category, brand or price
Subscription opt-in box for mailing list
Search box
Featured product with image and price
Links to special category pages for featured products, top sellers, promotions and new arrivals
Footer
Copyright message
Link to information pages such as about us, contact, shipping & return policy, privacy policy and terms & conditions
Additional links for my account, shopping cart and checkout
E-commerce privacy and security logos
Great e-commerce design pays special attention to the product page. Whether or not the potential customer buys from you depends in large part on how well the product page is built. It's important for these pages to be short and concise, and to use persuasive words and images to get the visitor to take action. Traditional e-commerce design places the product image on the left and the description on the right side. It's important not to break with tradition,mbt schuhe, because web users are used to this layout and their eyes are trained to look at a web page from left to right. For the best results,mbt schuhe, it's important to keep both the images and description above the fold. Use several product images, display the product at different angles, and depending on what the product is,Christian Louboutin Pas Cher, its fit, size and how it looks when in use. Always make sure the pictures are high quality and if possible, include a zoom feature for added visual benefit. The description should be short and to the point,mbt zum Verkauf, make sure key details such as available colors and sizes end up above the fold and use bullet points when possible. Online shoppers tend to focus on the image and skim the description so do not give them too much information. Most importantly, make sure your call to action button is prominent.
E-commerce design can now be easily achieved without having any technical skills or a lot of money to hire a professional designer. Many e-commerce solutions are offering tools to customize the look of your online store. Basic features you should look for include:
Large selection of templates for users with no html knowledge
Those with html knowledge can upload their own design
Be able to customize pages with built-in WYSIWYG tool
Gives you complete control of online store design
Choose from commonly used e-commerce call to action buttons
Build thumbnails with automatic image resize function while keeping image quality
Having the ability to build great depends in large part on the e-commerce solution you select. Look for features and tools that lets you customize and design an online store that is entirely unique instead of one that is generic. Include simple navigation and usability functions to provide the best possible shopping experience for your customers.
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